Without Marketing, you are just another company with an idea

Without Marketing, you are just another company with an idea

I just finished up another meeting with a client. They engaged me to document their messaging and create a marketing plan for a new product. This product is very different than the products and solutions they have been offering; it’s in a different market, it has a totally different sales cycle, and it has competition. The frustration I have is they don’t want to do any marketing – they are going to continue with their sales strategy to get that first sale. Once they get that first sale, then maybe marketing. Collaborating with a colleague, we came up with this quote and I truly believe it. If you don’t spend …

Social Media Marketing for B2B Companies… Yes, your company really can benefit

Social Media Marketing for B2B Companies… Yes, your company really can benefit

Social Media Marketing for B2B Companies… Yes, your company really can benefit Tweeting, pinning, posting, and sharing – these were not marketing terms 10 years ago. In the whirlwind of social media, how can anyone keep up with best practices? Let’s start with your personal life. Maybe in your downtime you follow friends on Facebook to stay in touch, or perhaps you enjoy skimming Pinterest posts for inspiration. Although Facebook continues to lead the pack in popularity for our personal lives, does the same apply in the business world? It’s important to note that the same social media marketing efforts that are successful for Business-to-Consumer (B2C) might not be as …

Don’t Just Show Up – Engage! #JustStartToday

Don’t Just Show Up – Engage! #JustStartToday

Don’t Just Show Up – Engage! #JustStartToday You have registered for the trade show or conference. Maybe you have a booth. You’ve done your signage and have your business cards printed. After all, the top companies and brightest minds in their industry will be present to ensure qualified participants. You are ready, right? No, – not right. The potential new clients will not seek you out just because you showed up and put some signage in your booth. There are many awareness activities that occur around the trade show time; taking advantage of these options will ensure you see a greater return on your trade show investment. About 80% of …

Top 10 Things to Look Forward to at SC17

Top 10 Things to Look Forward to at SC17

Originally published on insideHPC.   It’s that time of year we all look forward to! We have been waiting for it all year, preparing, and holding our excitement until it starts! It’s not vacation, it’s not the holidays, it’s Supercomputing! In the tradition started at SC14, here is the pre-show Top 10 things I’m looking forward to at this years SC Conference. 1. Denver You gotta love it when the conference is in your home town. No airports, no ground transportation, just load up the family truckster and make your way to the convention center area. This year I get to bring my two favorite family members, Connor and Coal, …

The Importance of Marketing Strategy and Messaging

The Importance of Marketing Strategy and Messaging

The Importance of Marketing Strategy and Messaging Outside of a company’s product or service, the number one most important primary call-to-action elements for success are establishing marketing goals and messaging. This strategic step establishes the building blocks that lead to revenue, branding, and competitive edge. In this blog, I will give you and your team some things to think about so you can #JustStartToday with your strategy and messaging to move forward with success. 1. What are your company’s goals? Having this discussion between you and your team will force you to articulate the goals of your organization and what you are trying to accomplish. Based on these results, you …

Child Care at SC17 – a big deal and benefit to attendees.

Child Care at SC17 – a big deal and benefit to attendees.

Deadline to sign up: 20-October 2017 This article originally published in HPCwire. I’ve been thinking about this child care thing – on a couple of different fronts. First, if you are working parent who would like to come to the conference but can’t because of lack of help taking care of your child, it’s a huge deal. But there’s a non-trivial ripple effect to this benefit because the HPC community as a whole is richer for the greater participation that might otherwise be lost. I’m also thinking about how to get the word out. The SC team has written some about this, but this is such an important topic that …

Tailor Your Content for Partners? Whaaaat? Yes!

Tailor Your Content for Partners? Whaaaat? Yes!

Tailor Your Content for Partners? Whaaaat? Yes! There are many areas of marketing to enable your partner, OEM, reseller, distributor, or technology partner channel.  In this article, I’ll go into more detail on the benefits of partner-izing Content. As a reminder – the categories are: Strong Messaging Content Demand Generation Access to material Importance of relationships We all need content and collateral. You don’t need a lot of content, just the right content. Articulate your value proposition in a well-written and concise text, then produce the content needed for your web, data sheet, and other high-value collateral you use in your revenue generating activities. If you use good content to sell …

Diversity and Inclusivity – FAIL

Diversity and Inclusivity – FAIL

I originally published this blog on 27-July. Many of you engaged with me and provided your comments – a testament that this blog really hit home for many of you. So, this behavior is real and although this blog is a variation of a situation, this apparently happens in everyday life to many of us. This blog hit home with some people who believed it was written about them. I was encouraged to remove my blog from LinkedIn, Twitter, and my website. And I did. And I was immediately disappointed in myself for (1) not standing behind what I wrote and (2) not trusting myself that what I wrote was …

Tsinghua Crowned Eight-Time Student Cluster Champions at ISC

Tsinghua Crowned Eight-Time Student Cluster Champions at ISC

This blog was originally published in HPCwire. Always a hard-fought competition, the Student Cluster Competition awards were announced Wednesday, June 21, at the ISC High Performance Conference 2017. Amid whoops and hollers from the crowd, Thomas Sterling presented the award to the team with the best overall score, Tsinghua University. Sponsored by Inspur and using Nvidia graphics processors, Tsinghua was also one of the three teams who had a perfect score for the deep learning part of the competition. The team is a force to be reckoned with. They are the only team to achieve a “triple crown” victory by winning competitions at ISC, SC, and ASC. They’ve won eight championships in total and …

10 Things Not to Miss at ISC 2017 in Frankfurt

10 Things Not to Miss at ISC 2017 in Frankfurt

This blog was originally published on InsideHPC. It’s June, so it must be Frankfurt and the ISC High Performance conference. As I have done for every ISC and SC for the past four years, here is my list of the Top 10 things I’m looking forward to as the week begins at ISC. Now, where to start…? 1. ISC Steering Committee and Diversity Chair for ISC18 ISC has named me the Diversity Chair for ISC18. With this comes a position on the Steering Committee. While this is really cool in and of itself, I am very excited about the industry luminaries, experts, and innovators that I’ll get to meet and …