Musings

Live Tweeting at Conferences

Live Tweeting at Conferences

With DockerCon next week, many of us will descend upon the conference, laptop and mobile device handy, to share the conference nuggets via our social platforms. I’ve been doing social media for companies, conferences, people, and myself for years. There are many different methods and tactics tried, checking the metrics to assess the effectiveness. This blog contains some actions and best practices so you can get ready to Live-Tweet at your next conference event! First – why do we share our conference experience? There are many reasons to Live-Tweet from conferences, one being to tweet in near real-time about the conference. This can be the content (keynotes and presentations), networking …

Promoting your Open Source Project and Building Online Communities with TWITTER!

Promoting your Open Source Project and Building Online Communities with TWITTER!

This March, I had the amazing opportunity to present at UpSCALE during the Socal Linux Expo  SCaLE16x in Pasadena. If you don’t know SCaLE, it is the largest community-run open-source and free software conference in North America, held annually in the Los Angeles area. This conference was a great conference! It had the usual suspects of exhibitors (150 of them!), sessions (130 and they were so informative!), and special events – such as inviting and welcoming kids! UpSCALE was a set of lightening talks held at SCaLE in partnership with Opensource.com. “Open source deliciousness” to quote Opensource.com. I was invited to speak and had 5 minutes and 9 slides. You …

Sometimes Good Things Come to an End

Sometimes Good Things Come to an End

Something you don’t think about it until you have to do it – when shutting down a business, or a group, or a product, marketing is the last person out the door to turn off the lights. I recently experienced this first hand as I was part of a team that was let go. I joined this team to help build their online community, manage their online presence, manage their social media and engage with the community, and execute the event plans for a couple of large upcoming events. They were doing work in open source, containers, and storage. This gave me an opportunity to expand outside High Performance Computing …

Social Media Marketing for B2B Companies… Yes, your company really can benefit

Social Media Marketing for B2B Companies… Yes, your company really can benefit

Social Media Marketing for B2B Companies… Yes, your company really can benefit Tweeting, pinning, posting, and sharing – these were not marketing terms 10 years ago. In the whirlwind of social media, how can anyone keep up with best practices? Let’s start with your personal life. Maybe in your downtime you follow friends on Facebook to stay in touch, or perhaps you enjoy skimming Pinterest posts for inspiration. Although Facebook continues to lead the pack in popularity for our personal lives, does the same apply in the business world? It’s important to note that the same social media marketing efforts that are successful for Business-to-Consumer (B2C) might not be as …

Another Senseless Death

Another Senseless Death

A good friend of mine lost their son. Going through this type of thing myself short 18 months ago, this got me thinking about my experience. And I started writing. Two themes came out as I wrote: (1) Advice I could provide to their friends and family on how to interact with someone when the unthinkable happens and (2) Reflections on my experience. I think I know how they are feeling, but I really don’t. Death affects everyone differently. You put yourself in their shoes and offer advice you think they need. You may know how they are feeling, but you just don’t. People don’t know what to do. I …

Don’t Just Show Up – Engage! #JustStartToday

Don’t Just Show Up – Engage! #JustStartToday

Don’t Just Show Up – Engage! #JustStartToday You have registered for the trade show or conference. Maybe you have a booth. You’ve done your signage and have your business cards printed. After all, the top companies and brightest minds in their industry will be present to ensure qualified participants. You are ready, right? No, – not right. The potential new clients will not seek you out just because you showed up and put some signage in your booth. There are many awareness activities that occur around the trade show time; taking advantage of these options will ensure you see a greater return on your trade show investment. About 80% of …

Top 10 Things to Look Forward to at SC17

Top 10 Things to Look Forward to at SC17

Originally published on insideHPC.   It’s that time of year we all look forward to! We have been waiting for it all year, preparing, and holding our excitement until it starts! It’s not vacation, it’s not the holidays, it’s Supercomputing! In the tradition started at SC14, here is the pre-show Top 10 things I’m looking forward to at this years SC Conference. 1. Denver You gotta love it when the conference is in your home town. No airports, no ground transportation, just load up the family truckster and make your way to the convention center area. This year I get to bring my two favorite family members, Connor and Coal, …

The Importance of Marketing Strategy and Messaging

The Importance of Marketing Strategy and Messaging

The Importance of Marketing Strategy and Messaging Outside of a company’s product or service, the number one most important primary call-to-action elements for success are establishing marketing goals and messaging. This strategic step establishes the building blocks that lead to revenue, branding, and competitive edge. In this blog, I will give you and your team some things to think about so you can #JustStartToday with your strategy and messaging to move forward with success. 1. What are your company’s goals? Having this discussion between you and your team will force you to articulate the goals of your organization and what you are trying to accomplish. Based on these results, you …

Child Care at SC17 – a big deal and benefit to attendees.

Child Care at SC17 – a big deal and benefit to attendees.

Deadline to sign up: 20-October 2017 This article originally published in HPCwire. I’ve been thinking about this child care thing – on a couple of different fronts. First, if you are working parent who would like to come to the conference but can’t because of lack of help taking care of your child, it’s a huge deal. But there’s a non-trivial ripple effect to this benefit because the HPC community as a whole is richer for the greater participation that might otherwise be lost. I’m also thinking about how to get the word out. The SC team has written some about this, but this is such an important topic that …

Without Marketing, you are just another company with an idea

Without Marketing, you are just another company with an idea

I just finished up another meeting with a client. They engaged me to document their messaging and create a marketing plan for a new product. This product is very different than the products and solutions they have been offering; it’s in a different market, it has a totally different sales cycle, and it has competition. The frustration I have is they don’t want to do any marketing – they are going to continue with their sales strategy to get that first sale. Once they get that first sale, then maybe marketing. Collaborating with a colleague, we came up with this quote and I truly believe it. If you don’t spend …