Without Marketing, you are just another company with an idea

Without Marketing, you are just another company with an idea

I just finished up another meeting with a client. They engaged me to document their messaging and create a marketing plan for a new product. This product is very different than the products and solutions they have been offering; it’s in a different market, it has a totally different sales cycle, and it has competition. The frustration I have is they don’t want to do any marketing – they are going to continue with their sales strategy to get that first sale. Once they get that first sale, then maybe marketing. Collaborating with a colleague, we came up with this quote and I truly believe it. If you don’t spend …

COMING SOON! LinkedIn’s New Company Page Template

COMING SOON! LinkedIn’s New Company Page Template

COMING SOON! LinkedIn’s New Company Page Template Keeping up with social media innovations can be about as challenging as keeping up with … a pair of labrador retrievers. Doesn’t it seem that, just when you have your company’s social media profiles looking top-notch, the game changes? I’m sure we’re all for improvements that keep social media moving upward, but wouldn’t it be nice to get a heads up on the changes that are coming down the pipeline and to be offered some useful tips on how to prepare for those upcoming changes? Well, that’s what I’m here to talk to you about in today’s blog. Less than 2 weeks ago, …

Are you ready for winter? How the bears are preparing and how you should, too.

Are you ready for winter? How the bears are preparing and how you should, too.

Are you ready for winter? How the bears are preparing and how you should, too. This photo and the YouTube video were taken from a safe distance (inside the house). The bears have been in my yard (one of them is shown above)… and the fox, moose, and deer. Oh, and there are birds and squirrels. How do I know? The squirrels are high up in the Pine trees chewing off  pine cones – thump, thump they fall to the ground. Then, they grab the pine cones and stash them in the corner of my garden. The dogs’ noses are on high alert. They go out in the yard with their noses to …

Social Media Marketing for B2B Companies… Yes, your company really can benefit

Social Media Marketing for B2B Companies… Yes, your company really can benefit

Social Media Marketing for B2B Companies… Yes, your company really can benefit Tweeting, pinning, posting, and sharing – these were not marketing terms 10 years ago. In the whirlwind of social media, how can anyone keep up with best practices? Let’s start with your personal life. Maybe in your downtime you follow friends on Facebook to stay in touch, or perhaps you enjoy skimming Pinterest posts for inspiration. Although Facebook continues to lead the pack in popularity for our personal lives, does the same apply in the business world? It’s important to note that the same social media marketing efforts that are successful for Business-to-Consumer (B2C) might not be as …

Tips on Execution of Better Email Campaigns

Tips on Execution of Better Email Campaigns

Tips on Execution of Better Email Campaigns Emails! We all get so many of them! They are a part of our lives. So much so that, for many of us, the first thing we do in the morning is scroll through our inboxes looking for the emails that we want to read. As I scroll through my inbox, I’m looking at who the emails are from and the subject line. Then, I scan the first couple of sentences in the email to quickly make a decision on how much time I should spend on it in its entirety. Is it an email requiring action on my part? Is it an …

#JustStartToday: Twitter Quick Starts

#JustStartToday: Twitter Quick Starts

#JustStartToday: Twitter Quick Starts Twitter – The “Micro Blog” platform. With Twitter, you can easily share, post updates, and let your personality show. I find Twitter to be more personal and a platform to develop social media ‘friendships’. Why use Twitter? – It’s used by both businesses and people to share content and build your brand. In this blog, we’ll talk about the maintenance of your existing Twitter account. Following these five steps below, you will easily #JustStartToday. Number 1 Tools:  Use a tool to manage your Twitter activity. A tool helps you manage your content, schedule your tweets, and interactions and engagements. It’s much easier using a tool than …

#JustStartToday: Fast and Easy Sharing on LinkedIn

#JustStartToday: Fast and Easy Sharing on LinkedIn

#JustStartToday: Fast and Easy Sharing on LinkedIn LinkedIn is such a powerful tool for business that it simply cannot be ignored. This is the platform where you can get your morning news, learn more about your industry, or keep up with your current and past colleagues. LinkedIn is also a platform to share your knowledge and engage with your connections. This helps you build your brand as someone who has knowledge and expertise in a certain area. There is no need to “plan” your LinkedIn activities. In this blog, I will give you some tips and tools to #JustStartToday with sharing content and engaging your audience. Number 1 Start your …

Social Media Sharing Best Practices: Be Mindful and Patient!

Social Media Sharing Best Practices: Be Mindful and Patient!

Social Media Sharing Best Practices: Be Mindful and Patient! Every once in a while, actually almost daily, there is story that hits social media that strikes a chord with many people and the jump-on-the-social-media-bandwagon starts. Be careful when making your decision to jump on that bandwagon – not everything is as it seems. There is netiquette and keep it in mind. Although we do know that “not everything is as it seems”, irresponsible sharing happens over and over. A couple of weeks ago it was the Facebook Premium story. This week it was the aunt suing her nephew. Stories like this hit social media and many jump in to share …

LinkedIn: Best Practices for Connection Invitations

LinkedIn: Best Practices for Connection Invitations

LinkedIn: Best Practices for Connection Invitations The more active I am on social media, the more notice I get, and the more engagement I have. That’s the point – right? I post my Marketing Musings (blogs) on LinkedIn. I participate in LinkedIn Groups by posting content or replying to other posts. I speak at events and represent clients at many events. So, I ‘meet’ a lot of people just in my daily workday. I also get a lot of invites to connect on LinkedIn. The problem is many of my LinkedIn invites are the generic “I’d like to add you to my professional network on LinkedIn”. For those of you …

Content Marketing and Social Media – JUST START!

Content Marketing and Social Media – JUST START!

Content Marketing and Social Media – JUST START! I listened to a very informative webinar on content marketing from Curata. They had recognized marketers talk about their strategies and experience. I use many of these strategies in my work with you, so it was (1) good to validate my thoughts from recognized experts and (2) the organization of the webinar led to taking notes to share with you! Point 1: Just Start I know its hard to get started with content marketing. And I think many of us think “content marketing” is a data sheet or a white paper, but it’s more than that. It’s every touch you have to …