LinkedIn: Best Practices for Connection Invitations

LinkedIn: Best Practices for Connection Invitations

LinkedIn: Best Practices for Connection Invitations The more active I am on social media, the more notice I get, and the more engagement I have. That’s the point – right? I post my Marketing Musings (blogs) on LinkedIn. I participate in LinkedIn Groups by posting content or replying to other posts. I speak at events and represent clients at many events. So, I ‘meet’ a lot of people just in my daily workday. I also get a lot of invites to connect on LinkedIn. The problem is many of my LinkedIn invites are the generic “I’d like to add you to my professional network on LinkedIn”. For those of you …

Content Marketing and Social Media – JUST START!

Content Marketing and Social Media – JUST START!

Content Marketing and Social Media – JUST START! I listened to a very informative webinar on content marketing from Curata. They had recognized marketers talk about their strategies and experience. I use many of these strategies in my work with you, so it was (1) good to validate my thoughts from recognized experts and (2) the organization of the webinar led to taking notes to share with you! Point 1: Just Start I know its hard to get started with content marketing. And I think many of us think “content marketing” is a data sheet or a white paper, but it’s more than that. It’s every touch you have to …

LinkedIn Profile Pictures: To do and not to do

LinkedIn Profile Pictures: To do and not to do

LinkedIn Profile Pictures: To do and not to do I look at a lot of LinkedIn profiles as I catch up on news, look at possible connections, and read LinkedIn posts. The picture you use is the first impression you have as someone looks at your profile and the ongoing impression you have with your connections. It is important to have a picture that matches you and the image you want to convey. Why? Like it or not, LinkedIn is where people go to learn about you. Whether it’s for a job opportunity, for your business, or you are part of a new team, others are going to look you …

Customer Service – Yes, it’s as simple as a smile.

Customer Service – Yes, it’s as simple as a smile.

Customer Service – Yes, it’s as simple as a smile. Customer service, communication, human courtesy, manners. Should they not all go hand in hand? My answer is yes! I was raised with the edict of using your manners…please, thank you, hold the door open for others. Are manners gone? I think the same is true for communication and customer service. A frustrating event happened to me which got me thinking about this blog. I was having some work done at my house, and the company never showed up. They didn’t even call to say they wouldn’t make it.  I had to initiate the phones calls to determine why the repairman …

Infographics – How we read today

Infographics – How we read today

Infographics – How we read today Infographics are hot, hot, hot. It is easy to find the important information, there are not a lot of words to read, and the pictures are pretty. Today’s blog is inspired by Kendra Lee’s of the KLA Group Weekly Sales Tip: “Create a one-page infographic. Reps, techs, and consultants need something eye-catching and informative that they can share with customers. Infographics are a comprehensive, well-designed visual that reinforces confidence and pride in working with you.” With the infographic trend, hundreds are being created, launched, and promoted online every day. They have the opportunity to be viral (as viral as a business infographic can be!) …

Just Write…

Just Write…

Just Write… Write, just a little bit, every day. Easier said than done, isn’t it? And when I say write, just a little bit, every day I’m not talking about my diary. I’m talking about my blog. I believe (and almost started this paragraph with this saying) ‘life gets in the way’. There are so many things I feel I have ‘committed’ to and the list keeps growing. So then why does something as important as my blog consistently fall to the bottom of the list? It’s easy to write because it’s on topics I know and am passionate about. I sometimes get stuck thinking of a topic, but with …

Big Data, Marketing, and the NFL Draft. Add wine and chocolate and it’s perfect!

Big Data, Marketing, and the NFL Draft. Add wine and chocolate and it’s perfect!

Big Data, Marketing, and the NFL Draft. Add wine and chocolate and it’s perfect! For those of you that know me, I am a huge football fan – to be more specific a Denver Broncos fan. I was home on Sunday, working, and wishing there were some football games on TV so I watch and work. It’s May! May! The start of summer May! Not football season, yet. Good thing for the NFL, they have activities to keep us engaged nearly all year long. Starting today is the 2014 draft! As I am always looking for Big Data and Marketing in my everyday life, here comes the NFL Draft! My …

Aspen and Social Media

Aspen and Social Media

Aspen and Social Media In April, I spent the weekend in Aspen celebrating the 5th wedding anniversary of my step-sister and her husband. We were with them in Aspen 5 years ago when they got married and have spent this weekend every year with them since. Spending time with them is the highlight of the trip. Then there is the snow (which is always amazing!), the food, the music – it’s just an all around great weekend. This year we brought our dog Connor. We walk, drink coffee, ski (not with Connor), walk some more, eat again, then end the evening relaxing in the hotel bar. One thing that is …

Holistic Marketing – Integrated Marketing Strategy and Execution

Holistic Marketing – Integrated Marketing Strategy and Execution

Holistic Marketing – Integrated Marketing Strategy and Execution I talk about taking a holistic approach to marketing, but what does that really mean? It sounds all sort of green and granola-ey (which is never a bad thing, especially being in 303!) Holistic by definition is relating to or concerned with wholes or complete systems rather than the parts. Lots of marketing is an email campaign here, an event there, a pile of barely used collateral, and maybe some messaging; completing the checklist constitutes getting the job done. But in reality, the marketing is disjointed, activities do not build upon each other, resources (human and $) are not optimized, and the …