Live Tweeting at Conferences

Live Tweeting at Conferences

With DockerCon next week, many of us will descend upon the conference, laptop and mobile device handy, to share the conference nuggets via our social platforms. I’ve been doing social media for companies, conferences, people, and myself for years. There are many different methods and tactics tried, checking the metrics to assess the effectiveness. This blog contains some actions and best practices so you can get ready to Live-Tweet at your next conference event! First – why do we share our conference experience? There are many reasons to Live-Tweet from conferences, one being to tweet in near real-time about the conference. This can be the content (keynotes and presentations), networking …

Social Media Marketing for B2B Companies… Yes, your company really can benefit

Social Media Marketing for B2B Companies… Yes, your company really can benefit

Social Media Marketing for B2B Companies… Yes, your company really can benefit Tweeting, pinning, posting, and sharing – these were not marketing terms 10 years ago. In the whirlwind of social media, how can anyone keep up with best practices? Let’s start with your personal life. Maybe in your downtime you follow friends on Facebook to stay in touch, or perhaps you enjoy skimming Pinterest posts for inspiration. Although Facebook continues to lead the pack in popularity for our personal lives, does the same apply in the business world? It’s important to note that the same social media marketing efforts that are successful for Business-to-Consumer (B2C) might not be as …

Don’t Just Show Up – Engage! #JustStartToday

Don’t Just Show Up – Engage! #JustStartToday

Don’t Just Show Up – Engage! #JustStartToday You have registered for the trade show or conference. Maybe you have a booth. You’ve done your signage and have your business cards printed. After all, the top companies and brightest minds in their industry will be present to ensure qualified participants. You are ready, right? No, – not right. The potential new clients will not seek you out just because you showed up and put some signage in your booth. There are many awareness activities that occur around the trade show time; taking advantage of these options will ensure you see a greater return on your trade show investment. About 80% of …

The Importance of Marketing Strategy and Messaging

The Importance of Marketing Strategy and Messaging

The Importance of Marketing Strategy and Messaging Outside of a company’s product or service, the number one most important primary call-to-action elements for success are establishing marketing goals and messaging. This strategic step establishes the building blocks that lead to revenue, branding, and competitive edge. In this blog, I will give you and your team some things to think about so you can #JustStartToday with your strategy and messaging to move forward with success. 1. What are your company’s goals? Having this discussion between you and your team will force you to articulate the goals of your organization and what you are trying to accomplish. Based on these results, you …

Without Marketing, you are just another company with an idea

Without Marketing, you are just another company with an idea

I just finished up another meeting with a client. They engaged me to document their messaging and create a marketing plan for a new product. This product is very different than the products and solutions they have been offering; it’s in a different market, it has a totally different sales cycle, and it has competition. The frustration I have is they don’t want to do any marketing – they are going to continue with their sales strategy to get that first sale. Once they get that first sale, then maybe marketing. Collaborating with a colleague, we came up with this quote and I truly believe it. If you don’t spend …

Tailor Your Content for Partners? Whaaaat? Yes!

Tailor Your Content for Partners? Whaaaat? Yes!

Tailor Your Content for Partners? Whaaaat? Yes! There are many areas of marketing to enable your partner, OEM, reseller, distributor, or technology partner channel.  In this article, I’ll go into more detail on the benefits of partner-izing Content. As a reminder – the categories are: Strong Messaging Content Demand Generation Access to material Importance of relationships We all need content and collateral. You don’t need a lot of content, just the right content. Articulate your value proposition in a well-written and concise text, then produce the content needed for your web, data sheet, and other high-value collateral you use in your revenue generating activities. If you use good content to sell …

The White House Budget Blueprint’s Effect on HPC: How to Gain Market Share in an Uncertain Market

The White House Budget Blueprint’s Effect on HPC: How to Gain Market Share in an Uncertain Market

  March 21, 2017 Last week was a busy week for the U.S. White House. One of the items they accomplished was releasing their Budget Blueprint. Any time the White House releases budget guidance, our clients in HPC get a little nervous. Budget guidance from the White House typically affects academic researchers as well as various governmental agencies. Commercial vendors wonder how the news will affect spending by their customers and prospects. I spent a lot of time learning about the Budget Blueprint. Full disclosure: I didn’t read the entire budget. I read multiple articles written by people who are experienced in reading these types of documents and summarizing their …

Event Marketing Part 2: Vendor Booth Tips

Event Marketing Part 2: Vendor Booth Tips

Event Marketing Part 2: Vendor Booth Tips There isn’t an exact blueprint to successful exhibiting; however, attracting potential customers isn’t as hard as you may think. For first time vendors or as a refresher for those who exhibit regularly, we have documented our thoughts and experience on vendor booth tips that specifically cover what to prepare one month prior to your event. Following these tips will help ensure that your booth is a busy hub of activity! Your Booth: What’s Inside The Basics: Carpet, Tablecloth, Furniture and Electricity Check with the event promoter on the following items: Will the event be in a conference center and already carpeted, or do …

COMING SOON! LinkedIn’s New Company Page Template

COMING SOON! LinkedIn’s New Company Page Template

COMING SOON! LinkedIn’s New Company Page Template Keeping up with social media innovations can be about as challenging as keeping up with … a pair of labrador retrievers. Doesn’t it seem that, just when you have your company’s social media profiles looking top-notch, the game changes? I’m sure we’re all for improvements that keep social media moving upward, but wouldn’t it be nice to get a heads up on the changes that are coming down the pipeline and to be offered some useful tips on how to prepare for those upcoming changes? Well, that’s what I’m here to talk to you about in today’s blog. Less than 2 weeks ago, …

Are you ready for winter? How the bears are preparing and how you should, too.

Are you ready for winter? How the bears are preparing and how you should, too.

Are you ready for winter? How the bears are preparing and how you should, too. This photo and the YouTube video were taken from a safe distance (inside the house). The bears have been in my yard (one of them is shown above)… and the fox, moose, and deer. Oh, and there are birds and squirrels. How do I know? The squirrels are high up in the Pine trees chewing off  pine cones – thump, thump they fall to the ground. Then, they grab the pine cones and stash them in the corner of my garden. The dogs’ noses are on high alert. They go out in the yard with their noses to …