COMING SOON! LinkedIn’s New Company Page Template

COMING SOON! LinkedIn’s New Company Page Template

COMING SOON! LinkedIn’s New Company Page Template Keeping up with social media innovations can be about as challenging as keeping up with … a pair of labrador retrievers. Doesn’t it seem that, just when you have your company’s social media profiles looking top-notch, the game changes? I’m sure we’re all for improvements that keep social media moving upward, but wouldn’t it be nice to get a heads up on the changes that are coming down the pipeline and to be offered some useful tips on how to prepare for those upcoming changes? Well, that’s what I’m here to talk to you about in today’s blog. Less than 2 weeks ago, …

The Importance of Marketing Strategy and Messaging

The Importance of Marketing Strategy and Messaging

The Importance of Marketing Strategy and Messaging Outside of a company’s product or service, the number one most important primary call-to-action elements for success are establishing marketing goals and messaging. This strategic step establishes the building blocks that lead to revenue, branding, and competitive edge. In this blog, I will give you and your team some things to think about so you can #JustStartToday with your strategy and messaging to move forward with success. 1. What are your company’s goals? Having this discussion between you and your team will force you to articulate the goals of your organization and what you are trying to accomplish. Based on these results, you …

Marketing Messaging and Steve Jobs – What do these have in common?

Marketing Messaging and Steve Jobs – What do these have in common?

Marketing Messaging and Steve Jobs – What do these have in common? I saw this Steve Jobs quote on my LinkedIn feed:  “You’ve got to start with the customer experience and work back toward the technology – not the other way around.” This quote really resonates with me. I work with many technology companies who developed some really exciting and game-changing products and solutions. They believe they are developing their product or solution to deliver a better customer experience, and they often do, but where they don’t succeed as best they could is talking about their product or solution in a way the customer or prospect will understand the value. That …

Partner specific messaging – Yes! It’s fun and easy!

Partner specific messaging – Yes! It’s fun and easy!

Partner specific messaging – Yes! It’s fun and easy! I recently wrote a blog on partner enablement. In that blog, I covered the 4 areas of your marketing to consider as you create a partner enablement program, whether it’s an OEM, channel, reseller, distributor, or technology partner. Collectively I’ll call this group “Partners”. I added #5, but we’ll talk about that in a future blog! Strong Messaging Content Demand Generation Access to material Importance of relationships In this article I’ll go into more detail on the benefits of Strong Messaging. Strong messaging that communicates your value proposition is essential for any organization. If you don’t know where you win and why, …