Are you ready for winter? How the bears are preparing and how you should, too.

Are you ready for winter? How the bears are preparing and how you should, too.

Are you ready for winter? How the bears are preparing and how you should, too. This photo and the YouTube video were taken from a safe distance (inside the house). The bears have been in my yard (one of them is shown above)… and the fox, moose, and deer. Oh, and there are birds and squirrels. How do I know? The squirrels are high up in the Pine trees chewing off  pine cones – thump, thump they fall to the ground. Then, they grab the pine cones and stash them in the corner of my garden. The dogs’ noses are on high alert. They go out in the yard with their noses to …

Tailor Your Content for Partners? Whaaaat? Yes!

Tailor Your Content for Partners? Whaaaat? Yes!

Tailor Your Content for Partners? Whaaaat? Yes! There are many areas of marketing to enable your partner, OEM, reseller, distributor, or technology partner channel.  In this article, I’ll go into more detail on the benefits of partner-izing Content. As a reminder – the categories are: Strong Messaging Content Demand Generation Access to material Importance of relationships We all need content and collateral. You don’t need a lot of content, just the right content. Articulate your value proposition in a well-written and concise text, then produce the content needed for your web, data sheet, and other high-value collateral you use in your revenue generating activities. If you use good content to sell …

Partner specific messaging – Yes! It’s fun and easy!

Partner specific messaging – Yes! It’s fun and easy!

Partner specific messaging – Yes! It’s fun and easy! I recently wrote a blog on partner enablement. In that blog, I covered the 4 areas of your marketing to consider as you create a partner enablement program, whether it’s an OEM, channel, reseller, distributor, or technology partner. Collectively I’ll call this group “Partners”. I added #5, but we’ll talk about that in a future blog! Strong Messaging Content Demand Generation Access to material Importance of relationships In this article I’ll go into more detail on the benefits of Strong Messaging. Strong messaging that communicates your value proposition is essential for any organization. If you don’t know where you win and why, …

Partner Enablement: Sure is a lot of it lately!

Partner Enablement: Sure is a lot of it lately!

Partner Enablement: Sure is a lot of it lately! I have heard the phrase “we need help with our partner enablement” many times in the last 2 weeks. Are companies now figuring out that partners and channels are essential to revenue growth, or are there not that many good people who know how to really enable a partner and therefore it’s a skill that is lacking in organizations? I prefer the later – it makes me a more valuable resource. But in all seriousness, the answer is both. Well, maybe companies are not just figuring it out but they certainly see the value of a channel, partner, or OEM that is complimentary …

Holistic Marketing – Integrated Marketing Strategy and Execution

Holistic Marketing – Integrated Marketing Strategy and Execution

Holistic Marketing – Integrated Marketing Strategy and Execution I talk about taking a holistic approach to marketing, but what does that really mean? It sounds all sort of green and granola-ey (which is never a bad thing, especially being in 303!) Holistic by definition is relating to or concerned with wholes or complete systems rather than the parts. Lots of marketing is an email campaign here, an event there, a pile of barely used collateral, and maybe some messaging; completing the checklist constitutes getting the job done. But in reality, the marketing is disjointed, activities do not build upon each other, resources (human and $) are not optimized, and the …