LinkedIn: Best Practices for Connection Invitations

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LinkedIn: Best Practices for Connection Invitations

The more active I am on social media, the more notice I get, and the more engagement I have. That’s the point – right?

I post my Marketing Musings (blogs) on LinkedIn. I participate in LinkedIn Groups by posting content or replying to other posts. I speak at events and represent clients at many events. So, I ‘meet’ a lot of people just in my daily workday. I also get a lot of invites to connect on LinkedIn.

The problem is many of my LinkedIn invites are the generic “I’d like to add you to my professional network on LinkedIn”. For those of you doing it this way – STOP!

Generic invites on LinkedIn are easy to do – just hit the connect button. But personalizing your LinkedIn request can have a greater impact. It reminds the person you are inviting how you know them, why they should connect with you, and it’s an opportunity to engage in a conversation.

I’ve seen articles with “templates” to use when sending request to different types of people. You don’t need a template – be yourself! You want to connect with that person for a reason, so tell them why. If it’s someone you know remind them where you met, worked together, or interacted with them. If it’s someone you want to connect with but haven’t met, tell them how you got their name, why you want to connect, and what you hope to get out of the professional relationship.

LinkedIn and other Social Media channels are not a contest to get the most followers or likes. It’s about getting quality followers and those who will engage with you and share your content to their network. I personally ask for and accept LinkedIn requests from people I know or people I have met and want to engage with. I don’t accept generic requests (unless I know you) or well-written requests if you are selling me something or haven’t articulated why we should engage.

In summary:

  • Generic invites: Stop!
  • Personalized invites: Increase connect rate
  • Use requests to connect to engage in conversation (winner!)
  • Social Media is about engagement, so engage!

Want advice on how to be more effective on LinkedIN? Contact me!

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About the author: Kim McMahon has done sales and marketing for more years than she cares to count. She writes frequently on marketing, life, the world and how they sometimes all come together.