Marketing – How did I get here?!
I have been told I’m a great marketer. I see the big picture, I know how to go-to-market, I know what is needed to execute, I know how to enable sales teams.
Isn’t if funny how someone pointing out something to you that you already knew, at least in your heart, adds amazing clarity?
A-ha, I get it now!
I’m passionate about marketing. That in itself is odd to me. A math major in college with an accounting background who moved to sales and is now marketing. How did I get here? I’m not sure, but I like it. And I’m good at it. And I really think it’s because I’m passionate about marketing. I love working with the customers to understand them, learn what their issues are, and then talk about how my products or services will help them. I love seeing the growth in revenue when you are doing the right things to enable your sales teams and get your message out in the market place. I love getting the team in place and charging together for revenue growth. I even like talking to press and analysts (but some say it’s because I like to talk, but that’s another topic).
When you think about people – whether they are co-workers, customers, or friends – at the end of the day aren’t we are all the same? We just want things to go smoothly at work so we can get out of the office and get home in time to have dinner with the family. If I have a product or service that helps my customer achieve this, I have the upper hand. Then, if I wisely message my product and can show how it helps my prospect achieve this, I have the sale.
To all my supporters, I thank you. Sometimes we just don’t know what we have or what we can do until we are bonked in the head with the obvious. I get it now – and we can all get back to work.
About the author:
Kim McMahon has done sales and marketing for more years than she cares to count. She writes frequently on marketing, life, the world and how they sometimes all come together.