Social Media Sharing Best Practices: Be Mindful and Patient!
Every once in a while, actually almost daily, there is story that hits social media that strikes a chord with many people and the jump-on-the-social-media-bandwagon starts. Be careful when making your decision to jump on that bandwagon – not everything is as it seems. There is netiquette and keep it in mind.
Although we do know that “not everything is as it seems”, irresponsible sharing happens over and over. A couple of weeks ago it was the Facebook Premium story. This week it was the aunt suing her nephew. Stories like this hit social media and many jump in to share the story, state their opinion, and make this important information known to their social media network.
But, jumping on this bandwagon can make you look silly, gossipy, or worse – a bully. So before you hit that ‘share’ button, think about what you are posting. Below are some best practices to use for both your business and personal accounts.
- Social Media is one of the branding elements you have for you as a person and your business. What you post is a direct reflection of who you are.
- Always be careful when sharing someone else’s story on social media. It’s not your story – it’s their story and only they know all the details.
- A change in policy on social media networks, especially when it affects your privacy, really gets people going. Do not get sucked in. Privacy settings on social networks can be found easily. They change, and you should keep up with the changes, but do your homework before sharing.
- Stay away from politics. No one has ever changed their political viewpoint because of a post on Facebook.
- If you must post an image or a video that shows another living thing being hurt or in a bad situation (of course with your good intentions)– warn your network. Many never want to see this, regardless of your intention.
- The Golden Rule: Treat others as you want to be treated
- Never forget: The people you are interacting with on social media are human and they have feelings.
Social Media is a great way to share information with your network. For some, it is becoming a major news source. Just take that extra breath before you hit that share button.
|About the author: Kim McMahon has done sales and marketing for more years than she cares to count. She writes frequently on marketing, life, the world and how they sometimes all come together.|