Without Marketing, you are just another company with an idea

Without Marketing, you are just another company with an idea

I just finished up another meeting with a client. They engaged me to document their messaging and create a marketing plan for a new product. This product is very different than the products and solutions they have been offering; it’s in a different market, it has a totally different sales cycle, and it has competition. The frustration I have is they don’t want to do any marketing – they are going to continue with their sales strategy to get that first sale. Once they get that first sale, then maybe marketing. Collaborating with a colleague, we came up with this quote and I truly believe it. If you don’t spend …

Event Marketing Part 2: Vendor Booth Tips

Event Marketing Part 2: Vendor Booth Tips

Event Marketing Part 2: Vendor Booth Tips There isn’t an exact blueprint to successful exhibiting; however, attracting potential customers isn’t as hard as you may think. For first time vendors or as a refresher for those who exhibit regularly, we have documented our thoughts and experience on vendor booth tips that specifically cover what to prepare one month prior to your event. Following these tips will help ensure that your booth is a busy hub of activity! Your Booth: What’s Inside The Basics: Carpet, Tablecloth, Furniture and Electricity Check with the event promoter on the following items: Will the event be in a conference center and already carpeted, or do …

Inspiration

Inspiration

[section background_repeat=”repeat” background_position=”center top” background_attachment=”static” background_scroll=”none”] Inspiration I was with some very dear friends recently, spending the day riding bikes on the lake front in Chicago. Paul has been a huge supporter of my marketing (inspiring me to continue to reach for my dream) and asked about my blogs. “What have you blogged about lately?” I told him, nothing. I need to be inspired to write, and I’ve had writers block. He was on a mission to inspire me. Paul, once again, you have succeeded! I was thinking about inspiration and how it relates to marketing. Isn’t my job as a marketing professional to ‘inspire’ someone to take an action …

Marketing – How did I get here?!

Marketing – How did I get here?!

Marketing – How did I get here?! I have been told I’m a great marketer. I see the big picture, I know how to go-to-market, I know what is needed to execute, I know how to enable sales teams. Isn’t if funny how someone pointing out something to you that you already knew, at least in your heart, adds amazing clarity? A-ha, I get it now! I’m passionate about marketing. That in itself is odd to me. A math major in college with an accounting background who moved to sales and is now marketing. How did I get here? I’m not sure, but I like it. And I’m good at …