Diversity and Inclusivity Efforts at SC16

Diversity and Inclusivity Efforts at SC16

Diversity and Inclusivity Efforts at SC16 SC16 has embraced diversity with this year’s conference by stepping up and stating: “Diversity and inclusivity is important to SC16.” I joined the Diverse HPC Workforce committee (Diversity Committee) earlier this year as the communications lead to help shape the message and get this message out to the SC audience. I have really enjoyed this effort, and I want to share what the committee is doing. The key components of the SC16 effort to diversify the HPC community are providing opportunities to underrepresented groups as well as educating the community on the benefits of improving diversity. I had a conversation with John West, SC16 …

Event Marketing Part 1: Checklist for your upcoming event

Event Marketing Part 1: Checklist for your upcoming event

Event Marketing Part 1: Checklist for your upcoming event SC16 is right around the corner. Can you believe it’s just 7 weeks away?! Our HPC, Enterprise Technical Computing, Research, University, and Organization customers have us quite busy with their event marketing and preparing for SC16. This spring, we shared our Musing (Blog) about how to market your company for an upcoming event, Don’t Just Show Up – Engage!. To help get you ready for your industry’s next big event, we would like to highlight some bite-size pointers in a four-part, #JustStartToday series to cover what to do 2 months prior to an event, 1 month prior, during the event, and …

The Times, They Are A-Changin’

The Times, They Are A-Changin’

The Times, They Are A-Changin’ In this special blog post, Kim and Brian Whitaker from ZB Content teamed. Enjoy! Coming off ISC16 and preparing for SC16, those of us in HPC take stock of our industry. After the rush to release something meaningful at ISC, it’s time to take a breath and measure the progress everyone around us has made in the past year – since SC15, leading up to ISC16, and onto SC16. The industry is always changing, but this year, it seems like the rate of change has accelerated. HPC is going beyond traditional workloads, use cases, and even technologies. HPC in the cloud is a real thing. …

Supercomputing 15 Recap and the Top 10 (err) 11 Reasons Why We Love HPC and the SC Conference

Supercomputing 15 Recap and the Top 10 (err) 11 Reasons Why We Love HPC and the SC Conference

Supercomputing 15 Recap and the Top 10 (err) 11 Reasons Why We Love HPC and the SC Conference We are all home from Austin, likely catching up on our sleep, but also still have a lingering of that happy glow from a good week. Below are the Top 10 things I liked best about the SC15 conference. Take a read and let me know what your Top 10 (or 1 or 2) things were! Student Cluster Competition: Team Diablo from Tsinghua University in China took the top prize. This was their third win after winning at ISC15 and Asia Supercomputing Community Student Conference. Come on – students getting excited about …

Is High Tech Marketing different than Just B2B Marketing?

Is High Tech Marketing different than Just B2B Marketing?

Is High Tech Marketing different than Just B2B Marketing? My specialty is marketing for high performance and technical computing companies who are selling servers, storage, networking, big data, cloud, and services. Their customers use the super-high end resources to do things like mapping the human genome or running complex, data-intensive climate models to improve forecasting and protect against disaster. The cool things my customers are doing with technology is one of the best parts of my job. So I got to thinking, is marketing to this type of customer different than marketing in other industries? I’ve decided the answer is yes. Now, before I go further into how different (and …