COMING SOON! LinkedIn’s New Company Page Template

COMING SOON! LinkedIn’s New Company Page Template

COMING SOON! LinkedIn’s New Company Page Template Keeping up with social media innovations can be about as challenging as keeping up with … a pair of labrador retrievers. Doesn’t it seem that, just when you have your company’s social media profiles looking top-notch, the game changes? I’m sure we’re all for improvements that keep social media moving upward, but wouldn’t it be nice to get a heads up on the changes that are coming down the pipeline and to be offered some useful tips on how to prepare for those upcoming changes? Well, that’s what I’m here to talk to you about in today’s blog. Less than 2 weeks ago, …

Are you ready for winter? How the bears are preparing and how you should, too.

Are you ready for winter? How the bears are preparing and how you should, too.

Are you ready for winter? How the bears are preparing and how you should, too. This photo and the YouTube video were taken from a safe distance (inside the house). The bears have been in my yard (one of them is shown above)… and the fox, moose, and deer. Oh, and there are birds and squirrels. How do I know? The squirrels are high up in the Pine trees chewing off  pine cones – thump, thump they fall to the ground. Then, they grab the pine cones and stash them in the corner of my garden. The dogs’ noses are on high alert. They go out in the yard with their noses to …

Social Media Marketing for B2B Companies… Yes, your company really can benefit

Social Media Marketing for B2B Companies… Yes, your company really can benefit

Social Media Marketing for B2B Companies… Yes, your company really can benefit Tweeting, pinning, posting, and sharing – these were not marketing terms 10 years ago. In the whirlwind of social media, how can anyone keep up with best practices? Let’s start with your personal life. Maybe in your downtime you follow friends on Facebook to stay in touch, or perhaps you enjoy skimming Pinterest posts for inspiration. Although Facebook continues to lead the pack in popularity for our personal lives, does the same apply in the business world? It’s important to note that the same social media marketing efforts that are successful for Business-to-Consumer (B2C) might not be as …

Top 10 Things I Liked About ISC16

Top 10 Things I Liked About ISC16

Top 10 Things I Liked About ISC16 My expected and not-to-be-missed Top 10 for ISC High Performance – better late than never. I hope this look back reminds you of your ISC experience and puts a smile on your face! 1: The Energy From the moment I walked onto the show floor, I could feel the energy, the excitement – ISC16 was here! The booths were filled with enthusiastic people ready to share all of their new technologies with the inquisitive attendees making their way through the aisles. 2: Networking It’s such an important part of any event, and the opportunities to network at ISC did not disappoint! The melting …

#JustStartToday: Twitter Quick Starts

#JustStartToday: Twitter Quick Starts

#JustStartToday: Twitter Quick Starts Twitter – The “Micro Blog” platform. With Twitter, you can easily share, post updates, and let your personality show. I find Twitter to be more personal and a platform to develop social media ‘friendships’. Why use Twitter? – It’s used by both businesses and people to share content and build your brand. In this blog, we’ll talk about the maintenance of your existing Twitter account. Following these five steps below, you will easily #JustStartToday. Number 1 Tools:  Use a tool to manage your Twitter activity. A tool helps you manage your content, schedule your tweets, and interactions and engagements. It’s much easier using a tool than …

Do you “Resolution”? Instead #JustStartToday

Do you “Resolution”? Instead #JustStartToday

Do you “Resolution”? Instead #JustStartToday The turn to the New Year prompts a common practice of making a resolution for the upcoming year.  A common topic this time of year – “What is your New Years Resolution?” My answer – “NONE”. It’s not because I’m not driven or have a lack of imagination. I just don’t do resolutions when the calendar changes one or two numbers in the year. I don’t believe that a change in the calendar is something to wait for in order to start something new in my life. I did a quick Google search this morning on “do you do New Years resolutions”. Eight of the …

Social Media Sharing Best Practices: Be Mindful and Patient!

Social Media Sharing Best Practices: Be Mindful and Patient!

Social Media Sharing Best Practices: Be Mindful and Patient! Every once in a while, actually almost daily, there is story that hits social media that strikes a chord with many people and the jump-on-the-social-media-bandwagon starts. Be careful when making your decision to jump on that bandwagon – not everything is as it seems. There is netiquette and keep it in mind. Although we do know that “not everything is as it seems”, irresponsible sharing happens over and over. A couple of weeks ago it was the Facebook Premium story. This week it was the aunt suing her nephew. Stories like this hit social media and many jump in to share …

Is High Tech Marketing different than Just B2B Marketing?

Is High Tech Marketing different than Just B2B Marketing?

Is High Tech Marketing different than Just B2B Marketing? My specialty is marketing for high performance and technical computing companies who are selling servers, storage, networking, big data, cloud, and services. Their customers use the super-high end resources to do things like mapping the human genome or running complex, data-intensive climate models to improve forecasting and protect against disaster. The cool things my customers are doing with technology is one of the best parts of my job. So I got to thinking, is marketing to this type of customer different than marketing in other industries? I’ve decided the answer is yes. Now, before I go further into how different (and …

Top 10 reasons I love HPC and the SC conference

Top 10 reasons I love HPC and the SC conference

Top 10 reasons I love HPC and the SC conference This week is the annual supercomputing conference, this year held in New Orleans. I put together my Top 10 reasons I love the HPC industry and this show. The show is a reunion of old friends You can’t walk the show floor without seeing a friend from either years ago or one you made last year. A friend in HPC is a friend forever. But you always make new friends New people come in and we all instantly welcome them. We all have like interests and the conversations are so interesting and thought provoking! The technology new and old is …

#H2H: Wow, what a concept!

#H2H: Wow, what a concept!

#H2H: Wow, what a concept! I was in the same building as my-planned-to-be new dentist. I need an appointment. I thought, well why don’t I just walk in and talk to the human behind the counter face-to-face and ask for an appointment. Well no, that doesn’t always work. I was waiting for about 5 minutes while the person behind the counter chatted with the other person in the waiting room. When that person walked away from the counter, I thought good – I can get my appointment. The person behind the counter was then busy with some paperwork. Then the phone rang and she took the call. I walked out. …