#H2H: Wow, what a concept!

#H2H: Wow, what a concept!

#H2H: Wow, what a concept! I was in the same building as my-planned-to-be new dentist. I need an appointment. I thought, well why don’t I just walk in and talk to the human behind the counter face-to-face and ask for an appointment. Well no, that doesn’t always work. I was waiting for about 5 minutes while the person behind the counter chatted with the other person in the waiting room. When that person walked away from the counter, I thought good – I can get my appointment. The person behind the counter was then busy with some paperwork. Then the phone rang and she took the call. I walked out. …

Aspen and Social Media

Aspen and Social Media

Aspen and Social Media In April, I spent the weekend in Aspen celebrating the 5th wedding anniversary of my step-sister and her husband. We were with them in Aspen 5 years ago when they got married and have spent this weekend every year with them since. Spending time with them is the highlight of the trip. Then there is the snow (which is always amazing!), the food, the music – it’s just an all around great weekend. This year we brought our dog Connor. We walk, drink coffee, ski (not with Connor), walk some more, eat again, then end the evening relaxing in the hotel bar. One thing that is …

Partner specific messaging – Yes! It’s fun and easy!

Partner specific messaging – Yes! It’s fun and easy!

Partner specific messaging – Yes! It’s fun and easy! I recently wrote a blog on partner enablement. In that blog, I covered the 4 areas of your marketing to consider as you create a partner enablement program, whether it’s an OEM, channel, reseller, distributor, or technology partner. Collectively I’ll call this group “Partners”. I added #5, but we’ll talk about that in a future blog! Strong Messaging Content Demand Generation Access to material Importance of relationships In this article I’ll go into more detail on the benefits of Strong Messaging. Strong messaging that communicates your value proposition is essential for any organization. If you don’t know where you win and why, …

Marketing a Strategic Advisor? Yes!

Marketing a Strategic Advisor? Yes!

[section background_repeat=”repeat” background_position=”center top” background_attachment=”static” background_scroll=”none”] Marketing a Strategic Advisor? Yes! Why do sales and marketing act as two separate organizations?  Sure, marketing supports sales by providing “marketing functions”.  Sales provide “input” to marketing to give them the fuel for their “marketing functions”.   This can be much more efficient when Sales and Marketing work more closely and Marketing takes on a role of strategic advisor to drive revenue growth. A recent survey showed that nearly two-thirds of the CEOs think their marketing programs have impact.  Think?  That’s not very good.  And I see this in my business – the division between Sales and Marketing; that only Sales brings in the revenue and Marketing sometimes …

Inspiration

Inspiration

[section background_repeat=”repeat” background_position=”center top” background_attachment=”static” background_scroll=”none”] Inspiration I was with some very dear friends recently, spending the day riding bikes on the lake front in Chicago. Paul has been a huge supporter of my marketing (inspiring me to continue to reach for my dream) and asked about my blogs. “What have you blogged about lately?” I told him, nothing. I need to be inspired to write, and I’ve had writers block. He was on a mission to inspire me. Paul, once again, you have succeeded! I was thinking about inspiration and how it relates to marketing. Isn’t my job as a marketing professional to ‘inspire’ someone to take an action …

Partner Enablement: Sure is a lot of it lately!

Partner Enablement: Sure is a lot of it lately!

Partner Enablement: Sure is a lot of it lately! I have heard the phrase “we need help with our partner enablement” many times in the last 2 weeks. Are companies now figuring out that partners and channels are essential to revenue growth, or are there not that many good people who know how to really enable a partner and therefore it’s a skill that is lacking in organizations? I prefer the later – it makes me a more valuable resource. But in all seriousness, the answer is both. Well, maybe companies are not just figuring it out but they certainly see the value of a channel, partner, or OEM that is complimentary …

Shake it Out – Challenge your Marketing Thinking

Shake it Out – Challenge your Marketing Thinking

Shake it Out – Challenge your Marketing Thinking I love the song “Shake It Out” by Florence and The Machine. It first became my favorite as a song to blast on my headphones as I move through the airport terminals. It has a great beat for walking and blocking out extraneous noise. Then I started listening, really listening, to the words – stop letting past guilt and experiences hold you back and instead look ahead. Shake It Out. This is a good personal message to live by. And then I thought (1) can I extend this to my work and (2) how do I take this learning and apply it to my …

Marketing – How did I get here?!

Marketing – How did I get here?!

Marketing – How did I get here?! I have been told I’m a great marketer. I see the big picture, I know how to go-to-market, I know what is needed to execute, I know how to enable sales teams. Isn’t if funny how someone pointing out something to you that you already knew, at least in your heart, adds amazing clarity? A-ha, I get it now! I’m passionate about marketing. That in itself is odd to me. A math major in college with an accounting background who moved to sales and is now marketing. How did I get here? I’m not sure, but I like it. And I’m good at …