Event Marketing Part 2: Vendor Booth Tips

Event Marketing Part 2: Vendor Booth Tips

Event Marketing Part 2: Vendor Booth Tips There isn’t an exact blueprint to successful exhibiting; however, attracting potential customers isn’t as hard as you may think. For first time vendors or as a refresher for those who exhibit regularly, we have documented our thoughts and experience on vendor booth tips that specifically cover what to prepare one month prior to your event. Following these tips will help ensure that your booth is a busy hub of activity! Your Booth: What’s Inside The Basics: Carpet, Tablecloth, Furniture and Electricity Check with the event promoter on the following items: Will the event be in a conference center and already carpeted, or do …

Event Marketing Part 1: Checklist for your upcoming event

Event Marketing Part 1: Checklist for your upcoming event

Event Marketing Part 1: Checklist for your upcoming event SC16 is right around the corner. Can you believe it’s just 7 weeks away?! Our HPC, Enterprise Technical Computing, Research, University, and Organization customers have us quite busy with their event marketing and preparing for SC16. This spring, we shared our Musing (Blog) about how to market your company for an upcoming event, Don’t Just Show Up – Engage!. To help get you ready for your industry’s next big event, we would like to highlight some bite-size pointers in a four-part, #JustStartToday series to cover what to do 2 months prior to an event, 1 month prior, during the event, and …

Don’t Just Show Up – Engage! #JustStartToday

Don’t Just Show Up – Engage! #JustStartToday

Don’t Just Show Up – Engage! #JustStartToday You have registered for the trade show or conference. Maybe you have a booth. You’ve done your signage and have your business cards printed. After all, the top companies and brightest minds in their industry will be present to ensure qualified participants. You are ready, right? No, – not right. The potential new clients will not seek you out just because you showed up and put some signage in your booth. There are many awareness activities that occur around the trade show time; taking advantage of these options will ensure you see a greater return on your trade show investment. About 80% of …

Partner Enablement: Sure is a lot of it lately!

Partner Enablement: Sure is a lot of it lately!

Partner Enablement: Sure is a lot of it lately! I have heard the phrase “we need help with our partner enablement” many times in the last 2 weeks. Are companies now figuring out that partners and channels are essential to revenue growth, or are there not that many good people who know how to really enable a partner and therefore it’s a skill that is lacking in organizations? I prefer the later – it makes me a more valuable resource. But in all seriousness, the answer is both. Well, maybe companies are not just figuring it out but they certainly see the value of a channel, partner, or OEM that is complimentary …

Holistic Marketing – Integrated Marketing Strategy and Execution

Holistic Marketing – Integrated Marketing Strategy and Execution

Holistic Marketing – Integrated Marketing Strategy and Execution I talk about taking a holistic approach to marketing, but what does that really mean? It sounds all sort of green and granola-ey (which is never a bad thing, especially being in 303!) Holistic by definition is relating to or concerned with wholes or complete systems rather than the parts. Lots of marketing is an email campaign here, an event there, a pile of barely used collateral, and maybe some messaging; completing the checklist constitutes getting the job done. But in reality, the marketing is disjointed, activities do not build upon each other, resources (human and $) are not optimized, and the …