The Times, They Are A-Changin’

The Times, They Are A-Changin’

The Times, They Are A-Changin’ In this special blog post, Kim and Brian Whitaker from ZB Content teamed. Enjoy! Coming off ISC16 and preparing for SC16, those of us in HPC take stock of our industry. After the rush to release something meaningful at ISC, it’s time to take a breath and measure the progress everyone around us has made in the past year – since SC15, leading up to ISC16, and onto SC16. The industry is always changing, but this year, it seems like the rate of change has accelerated. HPC is going beyond traditional workloads, use cases, and even technologies. HPC in the cloud is a real thing. …

Top 10 Things I Liked About ISC16

Top 10 Things I Liked About ISC16

Top 10 Things I Liked About ISC16 My expected and not-to-be-missed Top 10 for ISC High Performance – better late than never. I hope this look back reminds you of your ISC experience and puts a smile on your face! 1: The Energy From the moment I walked onto the show floor, I could feel the energy, the excitement – ISC16 was here! The booths were filled with enthusiastic people ready to share all of their new technologies with the inquisitive attendees making their way through the aisles. 2: Networking It’s such an important part of any event, and the opportunities to network at ISC did not disappoint! The melting …

Don’t Just Show Up – Engage! #JustStartToday

Don’t Just Show Up – Engage! #JustStartToday

Don’t Just Show Up – Engage! #JustStartToday You have registered for the trade show or conference. Maybe you have a booth. You’ve done your signage and have your business cards printed. After all, the top companies and brightest minds in their industry will be present to ensure qualified participants. You are ready, right? No, – not right. The potential new clients will not seek you out just because you showed up and put some signage in your booth. There are many awareness activities that occur around the trade show time; taking advantage of these options will ensure you see a greater return on your trade show investment. About 80% of …

#JustStartToday: Twitter Quick Starts

#JustStartToday: Twitter Quick Starts

#JustStartToday: Twitter Quick Starts Twitter – The “Micro Blog” platform. With Twitter, you can easily share, post updates, and let your personality show. I find Twitter to be more personal and a platform to develop social media ‘friendships’. Why use Twitter? – It’s used by both businesses and people to share content and build your brand. In this blog, we’ll talk about the maintenance of your existing Twitter account. Following these five steps below, you will easily #JustStartToday. Number 1 Tools:  Use a tool to manage your Twitter activity. A tool helps you manage your content, schedule your tweets, and interactions and engagements. It’s much easier using a tool than …

#JustStartToday: Fast and Easy Sharing on LinkedIn

#JustStartToday: Fast and Easy Sharing on LinkedIn

#JustStartToday: Fast and Easy Sharing on LinkedIn LinkedIn is such a powerful tool for business that it simply cannot be ignored. This is the platform where you can get your morning news, learn more about your industry, or keep up with your current and past colleagues. LinkedIn is also a platform to share your knowledge and engage with your connections. This helps you build your brand as someone who has knowledge and expertise in a certain area. There is no need to “plan” your LinkedIn activities. In this blog, I will give you some tips and tools to #JustStartToday with sharing content and engaging your audience. Number 1 Start your …

Do you “Resolution”? Instead #JustStartToday

Do you “Resolution”? Instead #JustStartToday

Do you “Resolution”? Instead #JustStartToday The turn to the New Year prompts a common practice of making a resolution for the upcoming year.  A common topic this time of year – “What is your New Years Resolution?” My answer – “NONE”. It’s not because I’m not driven or have a lack of imagination. I just don’t do resolutions when the calendar changes one or two numbers in the year. I don’t believe that a change in the calendar is something to wait for in order to start something new in my life. I did a quick Google search this morning on “do you do New Years resolutions”. Eight of the …

Supercomputing 15 Recap and the Top 10 (err) 11 Reasons Why We Love HPC and the SC Conference

Supercomputing 15 Recap and the Top 10 (err) 11 Reasons Why We Love HPC and the SC Conference

Supercomputing 15 Recap and the Top 10 (err) 11 Reasons Why We Love HPC and the SC Conference We are all home from Austin, likely catching up on our sleep, but also still have a lingering of that happy glow from a good week. Below are the Top 10 things I liked best about the SC15 conference. Take a read and let me know what your Top 10 (or 1 or 2) things were! Student Cluster Competition: Team Diablo from Tsinghua University in China took the top prize. This was their third win after winning at ISC15 and Asia Supercomputing Community Student Conference. Come on – students getting excited about …

Off to Supercomputing 15 and the Top 10 Things I’m Looking Forward To

Off to Supercomputing 15 and the Top 10 Things I’m Looking Forward To

Off to Supercomputing 15 and the Top 10 Things I’m Looking Forward To Here we are again, finalizing our plans before we all take off for Austin. The Supercomputing show is one of my favorite shows of the year. In the tradition I started last year, here are the Top 10 things I am looking forward to as I spend my week in Austin. As for the Top 10 Things I like Best about SC15 – you’ll have to wait until Friday! StartupHPC: They did a workshop at SC14 in New Orleans and are continuing the tradition at SC15 with their workshop on Monday. This group is on a mission …

Social Media Sharing Best Practices: Be Mindful and Patient!

Social Media Sharing Best Practices: Be Mindful and Patient!

Social Media Sharing Best Practices: Be Mindful and Patient! Every once in a while, actually almost daily, there is story that hits social media that strikes a chord with many people and the jump-on-the-social-media-bandwagon starts. Be careful when making your decision to jump on that bandwagon – not everything is as it seems. There is netiquette and keep it in mind. Although we do know that “not everything is as it seems”, irresponsible sharing happens over and over. A couple of weeks ago it was the Facebook Premium story. This week it was the aunt suing her nephew. Stories like this hit social media and many jump in to share …

Is High Tech Marketing different than Just B2B Marketing?

Is High Tech Marketing different than Just B2B Marketing?

Is High Tech Marketing different than Just B2B Marketing? My specialty is marketing for high performance and technical computing companies who are selling servers, storage, networking, big data, cloud, and services. Their customers use the super-high end resources to do things like mapping the human genome or running complex, data-intensive climate models to improve forecasting and protect against disaster. The cool things my customers are doing with technology is one of the best parts of my job. So I got to thinking, is marketing to this type of customer different than marketing in other industries? I’ve decided the answer is yes. Now, before I go further into how different (and …