Partner Enablement: Sure is a lot of it lately!

Partner Enablement: Sure is a lot of it lately!

Partner Enablement: Sure is a lot of it lately! I have heard the phrase “we need help with our partner enablement” many times in the last 2 weeks. Are companies now figuring out that partners and channels are essential to revenue growth, or are there not that many good people who know how to really enable a partner and therefore it’s a skill that is lacking in organizations? I prefer the later – it makes me a more valuable resource. But in all seriousness, the answer is both. Well, maybe companies are not just figuring it out but they certainly see the value of a channel, partner, or OEM that is complimentary …

Holistic Marketing – Integrated Marketing Strategy and Execution

Holistic Marketing – Integrated Marketing Strategy and Execution

Holistic Marketing – Integrated Marketing Strategy and Execution I talk about taking a holistic approach to marketing, but what does that really mean? It sounds all sort of green and granola-ey (which is never a bad thing, especially being in 303!) Holistic by definition is relating to or concerned with wholes or complete systems rather than the parts. Lots of marketing is an email campaign here, an event there, a pile of barely used collateral, and maybe some messaging; completing the checklist constitutes getting the job done. But in reality, the marketing is disjointed, activities do not build upon each other, resources (human and $) are not optimized, and the …

Shake it Out – Challenge your Marketing Thinking

Shake it Out – Challenge your Marketing Thinking

Shake it Out – Challenge your Marketing Thinking I love the song “Shake It Out” by Florence and The Machine. It first became my favorite as a song to blast on my headphones as I move through the airport terminals. It has a great beat for walking and blocking out extraneous noise. Then I started listening, really listening, to the words – stop letting past guilt and experiences hold you back and instead look ahead. Shake It Out. This is a good personal message to live by. And then I thought (1) can I extend this to my work and (2) how do I take this learning and apply it to my …