Course Corrections in Marketing – it’s ok if they happen I did something today that I have only done once before; I totally messed up my travel itinerary. I’m a day off on everything. When this was brought to my attention, I had a beverage and started the phone calls to change the plans. Is this ideal, no. Did it work out, yes. Did it work out great, well actually yes. I started thinking about how this relates to marketing and marketing activities. We often start our marketing activities with the best intentions and at some point we have a trigger that lets us know we should reconsider our direction. The …
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