Tailor Your Content for Partners? Whaaaat? Yes!

Tailor Your Content for Partners? Whaaaat? Yes!

Tailor Your Content for Partners? Whaaaat? Yes! There are many areas of marketing to enable your partner, OEM, reseller, distributor, or technology partner channel.  In this article, I’ll go into more detail on the benefits of partner-izing Content. As a reminder – the categories are: Strong Messaging Content Demand Generation Access to material Importance of relationships We all need content and collateral. You don’t need a lot of content, just the right content. Articulate your value proposition in a well-written and concise text, then produce the content needed for your web, data sheet, and other high-value collateral you use in your revenue generating activities. If you use good content to sell …

Partner specific messaging – Yes! It’s fun and easy!

Partner specific messaging – Yes! It’s fun and easy!

Partner specific messaging – Yes! It’s fun and easy! I recently wrote a blog on partner enablement. In that blog, I covered the 4 areas of your marketing to consider as you create a partner enablement program, whether it’s an OEM, channel, reseller, distributor, or technology partner. Collectively I’ll call this group “Partners”. I added #5, but we’ll talk about that in a future blog! Strong Messaging Content Demand Generation Access to material Importance of relationships In this article I’ll go into more detail on the benefits of Strong Messaging. Strong messaging that communicates your value proposition is essential for any organization. If you don’t know where you win and why, …

Partner Enablement: Sure is a lot of it lately!

Partner Enablement: Sure is a lot of it lately!

Partner Enablement: Sure is a lot of it lately! I have heard the phrase “we need help with our partner enablement” many times in the last 2 weeks. Are companies now figuring out that partners and channels are essential to revenue growth, or are there not that many good people who know how to really enable a partner and therefore it’s a skill that is lacking in organizations? I prefer the later – it makes me a more valuable resource. But in all seriousness, the answer is both. Well, maybe companies are not just figuring it out but they certainly see the value of a channel, partner, or OEM that is complimentary …