Partner Enablement: Sure is a lot of it lately!

Partner Enablement: Sure is a lot of it lately!

Partner Enablement: Sure is a lot of it lately! I have heard the phrase “we need help with our partner enablement” many times in the last 2 weeks. Are companies now figuring out that partners and channels are essential to revenue growth, or are there not that many good people who know how to really enable a partner and therefore it’s a skill that is lacking in organizations? I prefer the later – it makes me a more valuable resource. But in all seriousness, the answer is both. Well, maybe companies are not just figuring it out but they certainly see the value of a channel, partner, or OEM that is complimentary …

Marketing – How did I get here?!

Marketing – How did I get here?!

Marketing – How did I get here?! I have been told I’m a great marketer. I see the big picture, I know how to go-to-market, I know what is needed to execute, I know how to enable sales teams. Isn’t if funny how someone pointing out something to you that you already knew, at least in your heart, adds amazing clarity? A-ha, I get it now! I’m passionate about marketing. That in itself is odd to me. A math major in college with an accounting background who moved to sales and is now marketing. How did I get here? I’m not sure, but I like it. And I’m good at …