COMING SOON! LinkedIn’s New Company Page Template

COMING SOON! LinkedIn’s New Company Page Template

COMING SOON! LinkedIn’s New Company Page Template Keeping up with social media innovations can be about as challenging as keeping up with … a pair of labrador retrievers. Doesn’t it seem that, just when you have your company’s social media profiles looking top-notch, the game changes? I’m sure we’re all for improvements that keep social media moving upward, but wouldn’t it be nice to get a heads up on the changes that are coming down the pipeline and to be offered some useful tips on how to prepare for those upcoming changes? Well, that’s what I’m here to talk to you about in today’s blog. Less than 2 weeks ago, …

Social Media Marketing for B2B Companies… Yes, your company really can benefit

Social Media Marketing for B2B Companies… Yes, your company really can benefit

Social Media Marketing for B2B Companies… Yes, your company really can benefit Tweeting, pinning, posting, and sharing – these were not marketing terms 10 years ago. In the whirlwind of social media, how can anyone keep up with best practices? Let’s start with your personal life. Maybe in your downtime you follow friends on Facebook to stay in touch, or perhaps you enjoy skimming Pinterest posts for inspiration. Although Facebook continues to lead the pack in popularity for our personal lives, does the same apply in the business world? It’s important to note that the same social media marketing efforts that are successful for Business-to-Consumer (B2C) might not be as …

#JustStartToday: Twitter Quick Starts

#JustStartToday: Twitter Quick Starts

#JustStartToday: Twitter Quick Starts Twitter – The “Micro Blog” platform. With Twitter, you can easily share, post updates, and let your personality show. I find Twitter to be more personal and a platform to develop social media ‘friendships’. Why use Twitter? – It’s used by both businesses and people to share content and build your brand. In this blog, we’ll talk about the maintenance of your existing Twitter account. Following these five steps below, you will easily #JustStartToday. Number 1 Tools:  Use a tool to manage your Twitter activity. A tool helps you manage your content, schedule your tweets, and interactions and engagements. It’s much easier using a tool than …

#JustStartToday: Fast and Easy Sharing on LinkedIn

#JustStartToday: Fast and Easy Sharing on LinkedIn

#JustStartToday: Fast and Easy Sharing on LinkedIn LinkedIn is such a powerful tool for business that it simply cannot be ignored. This is the platform where you can get your morning news, learn more about your industry, or keep up with your current and past colleagues. LinkedIn is also a platform to share your knowledge and engage with your connections. This helps you build your brand as someone who has knowledge and expertise in a certain area. There is no need to “plan” your LinkedIn activities. In this blog, I will give you some tips and tools to #JustStartToday with sharing content and engaging your audience. Number 1 Start your …

Social Media Sharing Best Practices: Be Mindful and Patient!

Social Media Sharing Best Practices: Be Mindful and Patient!

Social Media Sharing Best Practices: Be Mindful and Patient! Every once in a while, actually almost daily, there is story that hits social media that strikes a chord with many people and the jump-on-the-social-media-bandwagon starts. Be careful when making your decision to jump on that bandwagon – not everything is as it seems. There is netiquette and keep it in mind. Although we do know that “not everything is as it seems”, irresponsible sharing happens over and over. A couple of weeks ago it was the Facebook Premium story. This week it was the aunt suing her nephew. Stories like this hit social media and many jump in to share …

Content Marketing and Social Media – JUST START!

Content Marketing and Social Media – JUST START!

Content Marketing and Social Media – JUST START! I listened to a very informative webinar on content marketing from Curata. They had recognized marketers talk about their strategies and experience. I use many of these strategies in my work with you, so it was (1) good to validate my thoughts from recognized experts and (2) the organization of the webinar led to taking notes to share with you! Point 1: Just Start I know its hard to get started with content marketing. And I think many of us think “content marketing” is a data sheet or a white paper, but it’s more than that. It’s every touch you have to …

Aspen and Social Media

Aspen and Social Media

Aspen and Social Media In April, I spent the weekend in Aspen celebrating the 5th wedding anniversary of my step-sister and her husband. We were with them in Aspen 5 years ago when they got married and have spent this weekend every year with them since. Spending time with them is the highlight of the trip. Then there is the snow (which is always amazing!), the food, the music – it’s just an all around great weekend. This year we brought our dog Connor. We walk, drink coffee, ski (not with Connor), walk some more, eat again, then end the evening relaxing in the hotel bar. One thing that is …