Marketing Messaging and Steve Jobs – What do these have in common?

Marketing Messaging and Steve Jobs – What do these have in common?

Marketing Messaging and Steve Jobs – What do these have in common? I saw this Steve Jobs quote on my LinkedIn feed:  “You’ve got to start with the customer experience and work back toward the technology – not the other way around.” This quote really resonates with me. I work with many technology companies who developed some really exciting and game-changing products and solutions. They believe they are developing their product or solution to deliver a better customer experience, and they often do, but where they don’t succeed as best they could is talking about their product or solution in a way the customer or prospect will understand the value. That …

Inspiration

Inspiration

[section background_repeat=”repeat” background_position=”center top” background_attachment=”static” background_scroll=”none”] Inspiration I was with some very dear friends recently, spending the day riding bikes on the lake front in Chicago. Paul has been a huge supporter of my marketing (inspiring me to continue to reach for my dream) and asked about my blogs. “What have you blogged about lately?” I told him, nothing. I need to be inspired to write, and I’ve had writers block. He was on a mission to inspire me. Paul, once again, you have succeeded! I was thinking about inspiration and how it relates to marketing. Isn’t my job as a marketing professional to ‘inspire’ someone to take an action …