Aspen and Social Media


Aspen and Social Media

In April, I spent the weekend in Aspen celebrating the 5th wedding anniversary of my step-sister and her husband. We were with them in Aspen 5 years ago when they got married and have spent this weekend every year with them since. Spending time with them is the highlight of the trip. Then there is the snow (which is always amazing!), the food, the music – it’s just an all around great weekend.

This year we brought our dog Connor. We walk, drink coffee, ski (not with Connor), walk some more, eat again, then end the evening relaxing in the hotel bar. One thing that is a consistent in Aspen is the interesting people you will meet, especially when you have a dog with you.

This year we happen to be there when Linda Chorney is playing at the Limelight Lodge. Google her! Through her great music, persistence, and innovativeness with social media she got her album noticed for a Grammy nomination for Best Americana Album. Linda and her team is a marketing machine! The more I learn about her, the more I am amazed.

What I found really amazing about Linda and her accomplishment is how someone relatively new to social media stepped up, learned about it, and used it to accomplish their goal. All of those points are important – the most important:

“Accomplish Their Goal”

Defining your goal for social media will guide your activities so your social media activities are being heard and not going just “somewhere”. Defining your goals and executing your plan will build followers who listen to you and suggest to their network to listen to you. And then you must be consistent – consistently blogging, reaching out to your network, giving them something they want to hear.

Why was Linda successful in her campaign? She knew her audience, gave them a message they wanted to hear, and was consistent and persistent in talking to them. Her goal – a Grammy nomination and she accomplished her goal.

What do you want to do with Social Media? What techniques have you used to help accomplish your goal?

About the author: Kim McMahon has done sales and marketing for more years than she cares to count. She writes frequently on marketing, life, the world and how they sometimes all come together.