Case Study: Solution Brief – LSI Engenio

Case Study: Solution Brief – LSI Engenio

One of the standard pieces of content that organizations want prepared is the Data Sheet / Solution Brief. They are those 2-page (sometimes more!) content pieces that provide the reader an overview of the product or solution. I was hired by LSI Engenio (now NetApp) to produce a Solution Brief for their new dense storage product. This Brief would take the standard components of a Data Sheet (product description, benefits, differentiation, technical) and expand it to include use cases. We wanted to talk to the potential users and help the reader of the Solution Brief ‘see’ themselves using the solution. When writing a Data Sheet or a Solution Brief about …