Content – McMahon Consulting

Tailor Your Content for Partners? Whaaaat? Yes!

Posted on August 7, 2017February 18, 2018 by Kim

Tailor Your Content for Partners? Whaaaat? Yes! There are many areas of marketing to enable your partner, OEM, reseller, distributor, or technology partner channel. In this article, I’ll go into more detail on the benefits of partner-izing Content. As a reminder – the categories are: Strong Messaging Content Demand Generation Access to material Importance of relationships We all need content and collateral. You don’t need a lot of content, just the right content. Articulate your value proposition in a well-written and concise text, then produce the content needed for your web, data sheet, and other high-value collateral you use in your revenue generating activities. If you use good content to sell …

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Tips on Execution of Better Email Campaigns

Posted on September 21, 2016January 18, 2017 by Kim

Tips on Execution of Better Email Campaigns Emails! We all get so many of them! They are a part of our lives. So much so that, for many of us, the first thing we do in the morning is scroll through our inboxes looking for the emails that we want to read. As I scroll through my inbox, I’m looking at who the emails are from and the subject line. Then, I scan the first couple of sentences in the email to quickly make a decision on how much time I should spend on it in its entirety. Is it an email requiring action on my part? Is it an …

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The Times, They Are A-Changin’

Posted on September 21, 2016January 18, 2017 by Kim

The Times, They Are A-Changin’ In this special blog post, Kim and Brian Whitaker from ZB Content teamed. Enjoy! Coming off ISC16 and preparing for SC16, those of us in HPC take stock of our industry. After the rush to release something meaningful at ISC, it’s time to take a breath and measure the progress everyone around us has made in the past year – since SC15, leading up to ISC16, and onto SC16. The industry is always changing, but this year, it seems like the rate of change has accelerated. HPC is going beyond traditional workloads, use cases, and even technologies. HPC in the cloud is a real thing. …

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Content Marketing and Social Media – JUST START!

Posted on August 21, 2015January 18, 2017 by Kim

Content Marketing and Social Media – JUST START! I listened to a very informative webinar on content marketing from Curata. They had recognized marketers talk about their strategies and experience. I use many of these strategies in my work with you, so it was (1) good to validate my thoughts from recognized experts and (2) the organization of the webinar led to taking notes to share with you! Point 1: Just Start I know its hard to get started with content marketing. And I think many of us think “content marketing” is a data sheet or a white paper, but it’s more than that. It’s every touch you have to …

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Infographics – How we read today

Posted on July 1, 2015January 18, 2017 by Kim

Infographics – How we read today Infographics are hot, hot, hot. It is easy to find the important information, there are not a lot of words to read, and the pictures are pretty. Today’s blog is inspired by Kendra Lee’s of the KLA Group Weekly Sales Tip: “Create a one-page infographic. Reps, techs, and consultants need something eye-catching and informative that they can share with customers. Infographics are a comprehensive, well-designed visual that reinforces confidence and pride in working with you.” With the infographic trend, hundreds are being created, launched, and promoted online every day. They have the opportunity to be viral (as viral as a business infographic can be!) …

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Spending the majority of my adult life doing sales and marketing for Open Source, HPC, Enterprise Technical Computing, and the high-end IT space, I’ve had the unique opportunity to work in the technologies that change the world. My work has taken me around the globe and I’ve had the privilege to visit many parts of the world and interact with different cultures. All this makes me who I am and shapes my writing. In my blog, you will see topics on marketing, life, the world and how they sometimes all come together.