Infographics – How we read today

Infographics – How we read today

Infographics – How we read today Infographics are hot, hot, hot. It is easy to find the important information, there are not a lot of words to read, and the pictures are pretty. Today’s blog is inspired by Kendra Lee’s of the KLA Group Weekly Sales Tip: “Create a one-page infographic. Reps, techs, and consultants need something eye-catching and informative that they can share with customers. Infographics are a comprehensive, well-designed visual that reinforces confidence and pride in working with you.” With the infographic trend, hundreds are being created, launched, and promoted online every day. They have the opportunity to be viral (as viral as a business infographic can be!) …

Just Write…

Just Write…

Just Write… Write, just a little bit, every day. Easier said than done, isn’t it? And when I say write, just a little bit, every day I’m not talking about my diary. I’m talking about my blog. I believe (and almost started this paragraph with this saying) ‘life gets in the way’. There are so many things I feel I have ‘committed’ to and the list keeps growing. So then why does something as important as my blog consistently fall to the bottom of the list? It’s easy to write because it’s on topics I know and am passionate about. I sometimes get stuck thinking of a topic, but with …

How Do I Look?

How Do I Look?

How Do I Look? Mirrors are wonderful things. Most people would think that their only function is to see their own reflection. Get up in the morning, shower, get ready for work and check your appearance in the mirror. Make sure what’s reflecting back is acceptable and presentable. Are there hairs out of place, is our tie askew or straight, was coffee dripped down a clean white shirt? All of these things we check. But there are other images that we can see in mirrors. Getting a baby to look at their reflection and get a good laugh, using a mirror to see around a blind corner, or even looking …

Marketing Messaging and Steve Jobs – What do these have in common?

Marketing Messaging and Steve Jobs – What do these have in common?

Marketing Messaging and Steve Jobs – What do these have in common? I saw this Steve Jobs quote on my LinkedIn feed:  “You’ve got to start with the customer experience and work back toward the technology – not the other way around.” This quote really resonates with me. I work with many technology companies who developed some really exciting and game-changing products and solutions. They believe they are developing their product or solution to deliver a better customer experience, and they often do, but where they don’t succeed as best they could is talking about their product or solution in a way the customer or prospect will understand the value. That …

Living Your Brand and Colors – Can I please use Pink?

Living Your Brand and Colors – Can I please use Pink?

Living Your Brand and Colors – Can I please use Pink? I’ve been on a mission lately to do website updates, get nice clean presentation templates, update my business cards, and be consistent on blogging (blogging is another topic!). As I work on my outbound facing content, the colors to use are a popular topic with my team. My corporate colors are predominately purple, pink, and green. I like the colors and they mean something to me. But my team is not a fan of the pink – can you believe it??? I decided to do a little research on branding best practices, particularly pitfalls to avoid. I want to …

Course Corrections in Marketing – it’s ok if they happen

Course Corrections in Marketing – it’s ok if they happen

Course Corrections in Marketing – it’s ok if they happen I did something today that I have only done once before; I totally messed up my travel itinerary. I’m a day off on everything. When this was brought to my attention, I had a beverage and started the phone calls to change the plans. Is this ideal, no. Did it work out, yes. Did it work out great, well actually yes. I started thinking about how this relates to marketing and marketing activities. We often start our marketing activities with the best intentions and at some point we have a trigger that lets us know we should reconsider our direction. The …

#H2H: Wow, what a concept!

#H2H: Wow, what a concept!

#H2H: Wow, what a concept! I was in the same building as my-planned-to-be new dentist. I need an appointment. I thought, well why don’t I just walk in and talk to the human behind the counter face-to-face and ask for an appointment. Well no, that doesn’t always work. I was waiting for about 5 minutes while the person behind the counter chatted with the other person in the waiting room. When that person walked away from the counter, I thought good – I can get my appointment. The person behind the counter was then busy with some paperwork. Then the phone rang and she took the call. I walked out. …

Big Data, Marketing, and the NFL Draft. Add wine and chocolate and it’s perfect!

Big Data, Marketing, and the NFL Draft. Add wine and chocolate and it’s perfect!

Big Data, Marketing, and the NFL Draft. Add wine and chocolate and it’s perfect! For those of you that know me, I am a huge football fan – to be more specific a Denver Broncos fan. I was home on Sunday, working, and wishing there were some football games on TV so I watch and work. It’s May! May! The start of summer May! Not football season, yet. Good thing for the NFL, they have activities to keep us engaged nearly all year long. Starting today is the 2014 draft! As I am always looking for Big Data and Marketing in my everyday life, here comes the NFL Draft! My …

Aspen and Social Media

Aspen and Social Media

Aspen and Social Media In April, I spent the weekend in Aspen celebrating the 5th wedding anniversary of my step-sister and her husband. We were with them in Aspen 5 years ago when they got married and have spent this weekend every year with them since. Spending time with them is the highlight of the trip. Then there is the snow (which is always amazing!), the food, the music – it’s just an all around great weekend. This year we brought our dog Connor. We walk, drink coffee, ski (not with Connor), walk some more, eat again, then end the evening relaxing in the hotel bar. One thing that is …

Partner specific messaging – Yes! It’s fun and easy!

Partner specific messaging – Yes! It’s fun and easy!

Partner specific messaging – Yes! It’s fun and easy! I recently wrote a blog on partner enablement. In that blog, I covered the 4 areas of your marketing to consider as you create a partner enablement program, whether it’s an OEM, channel, reseller, distributor, or technology partner. Collectively I’ll call this group “Partners”. I added #5, but we’ll talk about that in a future blog! Strong Messaging Content Demand Generation Access to material Importance of relationships In this article I’ll go into more detail on the benefits of Strong Messaging. Strong messaging that communicates your value proposition is essential for any organization. If you don’t know where you win and why, …