Marketing a Strategic Advisor? Yes!

Marketing a Strategic Advisor? Yes!

[section background_repeat=”repeat” background_position=”center top” background_attachment=”static” background_scroll=”none”] Marketing a Strategic Advisor? Yes! Why do sales and marketing act as two separate organizations?  Sure, marketing supports sales by providing “marketing functions”.  Sales provide “input” to marketing to give them the fuel for their “marketing functions”.   This can be much more efficient when Sales and Marketing work more closely and Marketing takes on a role of strategic advisor to drive revenue growth. A recent survey showed that nearly two-thirds of the CEOs think their marketing programs have impact.  Think?  That’s not very good.  And I see this in my business – the division between Sales and Marketing; that only Sales brings in the revenue and Marketing sometimes …

Inspiration

Inspiration

[section background_repeat=”repeat” background_position=”center top” background_attachment=”static” background_scroll=”none”] Inspiration I was with some very dear friends recently, spending the day riding bikes on the lake front in Chicago. Paul has been a huge supporter of my marketing (inspiring me to continue to reach for my dream) and asked about my blogs. “What have you blogged about lately?” I told him, nothing. I need to be inspired to write, and I’ve had writers block. He was on a mission to inspire me. Paul, once again, you have succeeded! I was thinking about inspiration and how it relates to marketing. Isn’t my job as a marketing professional to ‘inspire’ someone to take an action …

Partner Enablement: Sure is a lot of it lately!

Partner Enablement: Sure is a lot of it lately!

Partner Enablement: Sure is a lot of it lately! I have heard the phrase “we need help with our partner enablement” many times in the last 2 weeks. Are companies now figuring out that partners and channels are essential to revenue growth, or are there not that many good people who know how to really enable a partner and therefore it’s a skill that is lacking in organizations? I prefer the later – it makes me a more valuable resource. But in all seriousness, the answer is both. Well, maybe companies are not just figuring it out but they certainly see the value of a channel, partner, or OEM that is complimentary …

The Story Will Live On: Importance of marketing strategy and messaging

The Story Will Live On: Importance of marketing strategy and messaging

The Story Will Live On: Importance of marketing strategy and messaging You get together with friends; laughs, food, beverage, and stories ensue. Your friend reminds you of the time they go to put on their shoes and found the extra-long tongue on their beloved Converse shoes had been cut off (*read story below in footnote). We all laugh and realize these are the stories that we’ll tell years later and bring us instantly back to a point in time. Marketing and promotion at your business is a collection of stories. With the Internet, social media, and your competitors collecting information on you, you need to be ultra-aware of the stories …

Holistic Marketing – Integrated Marketing Strategy and Execution

Holistic Marketing – Integrated Marketing Strategy and Execution

Holistic Marketing – Integrated Marketing Strategy and Execution I talk about taking a holistic approach to marketing, but what does that really mean? It sounds all sort of green and granola-ey (which is never a bad thing, especially being in 303!) Holistic by definition is relating to or concerned with wholes or complete systems rather than the parts. Lots of marketing is an email campaign here, an event there, a pile of barely used collateral, and maybe some messaging; completing the checklist constitutes getting the job done. But in reality, the marketing is disjointed, activities do not build upon each other, resources (human and $) are not optimized, and the …

Shake it Out – Challenge your Marketing Thinking

Shake it Out – Challenge your Marketing Thinking

Shake it Out – Challenge your Marketing Thinking I love the song “Shake It Out” by Florence and The Machine. It first became my favorite as a song to blast on my headphones as I move through the airport terminals. It has a great beat for walking and blocking out extraneous noise. Then I started listening, really listening, to the words – stop letting past guilt and experiences hold you back and instead look ahead. Shake It Out. This is a good personal message to live by. And then I thought (1) can I extend this to my work and (2) how do I take this learning and apply it to my …

Marketing – How did I get here?!

Marketing – How did I get here?!

Marketing – How did I get here?! I have been told I’m a great marketer. I see the big picture, I know how to go-to-market, I know what is needed to execute, I know how to enable sales teams. Isn’t if funny how someone pointing out something to you that you already knew, at least in your heart, adds amazing clarity? A-ha, I get it now! I’m passionate about marketing. That in itself is odd to me. A math major in college with an accounting background who moved to sales and is now marketing. How did I get here? I’m not sure, but I like it. And I’m good at …