Outbound Marketing – McMahon Consulting

Don’t Just Show Up – Engage! #JustStartToday

Posted on December 1, 2017February 18, 2018 by Kim

Don’t Just Show Up – Engage! #JustStartToday You have registered for the trade show or conference. Maybe you have a booth. You’ve done your signage and have your business cards printed. After all, the top companies and brightest minds in their industry will be present to ensure qualified participants. You are ready, right? No, – not right. The potential new clients will not seek you out just because you showed up and put some signage in your booth. There are many awareness activities that occur around the trade show time; taking advantage of these options will ensure you see a greater return on your trade show investment. About 80% of …

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Post SC16: Top 10 Things in Retrospect

Posted on December 21, 2016January 18, 2017 by Kim

Post SC16: Top 10 Things in Retrospect My post-SC blog is here! I wanted to share my thoughts and impressions of SC16, what I found interesting, and give you an opportunity to share your thoughts. I wrote a Top 10 of what I was looking forward to, prior to the show. You can see that blog here: 1. The Student Cluster Competition. The Student Cluster Competition did not disappoint! There was a power failure, which required the teams to do a checkpoint. I think the teams knew the power failure was coming – not sure if they knew WHEN it would happen, but they didn’t seem rattled by it. Or …

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Top 10 Things to Love About HPC and the SC Conference

Posted on November 13, 2016January 18, 2017 by Kim

Top 10 Things to Love About HPC and the SC Conference SC is next week – the largest HPC tradeshow of the year. My favorite time of the year and time for me to share with you my top 10 things I love about HPC and the SC conference, SC16 edition. 1. The Energy. Whether you know all there is to know about HPC, are brand new to the industry and/or technologies, or fall somewhere in between there’s one thing that connects us all when we first walk onto the exhibit floor: The energy we feel. And with the plethora of vendor booths (351 of them at the time of …

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Diversity and Inclusivity Efforts at SC16

Posted on November 3, 2016January 18, 2017 by Kim

Diversity and Inclusivity Efforts at SC16 SC16 has embraced diversity with this year’s conference by stepping up and stating: “Diversity and inclusivity is important to SC16.” I joined the Diverse HPC Workforce committee (Diversity Committee) earlier this year as the communications lead to help shape the message and get this message out to the SC audience. I have really enjoyed this effort, and I want to share what the committee is doing. The key components of the SC16 effort to diversify the HPC community are providing opportunities to underrepresented groups as well as educating the community on the benefits of improving diversity. I had a conversation with John West, SC16 …

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Event Marketing Part 2: Vendor Booth Tips

Posted on October 22, 2016January 18, 2017 by Kim

Event Marketing Part 2: Vendor Booth Tips There isn’t an exact blueprint to successful exhibiting; however, attracting potential customers isn’t as hard as you may think. For first time vendors or as a refresher for those who exhibit regularly, we have documented our thoughts and experience on vendor booth tips that specifically cover what to prepare one month prior to your event. Following these tips will help ensure that your booth is a busy hub of activity! Your Booth: What’s Inside The Basics: Carpet, Tablecloth, Furniture and Electricity Check with the event promoter on the following items: Will the event be in a conference center and already carpeted, or do …

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Event Marketing Part 1: Checklist for your upcoming event

Posted on September 26, 2016January 18, 2017 by Kim

Event Marketing Part 1: Checklist for your upcoming event SC16 is right around the corner. Can you believe it’s just 7 weeks away?! Our HPC, Enterprise Technical Computing, Research, University, and Organization customers have us quite busy with their event marketing and preparing for SC16. This spring, we shared our Musing (Blog) about how to market your company for an upcoming event, Don’t Just Show Up – Engage!. To help get you ready for your industry’s next big event, we would like to highlight some bite-size pointers in a four-part, #JustStartToday series to cover what to do 2 months prior to an event, 1 month prior, during the event, and …

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September, Labor Day, and Branding: What does this all mean?

Posted on September 21, 2016January 18, 2017 by Kim

September, Labor Day, and Branding: What does this all mean? What does Labor Day mean to you? To me – besides the obvious shoutout to American workers for their contributions and achievements – it means the end of summer and that snow is just around the corner. People are back from vacation – it’s back to work for adults and back to school for kids. It’s also the kickoff to what I (lovingly) call Supercomputing season: the lead up to the annual SC conference. From a personal and visual perspective, it’s the changing of the Aspen leaves and watching the Rocky Mountains put on their snowcaps. Soon, the snow will …

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Top 10 Things I Liked About ISC16

Posted on July 2, 2016January 18, 2017 by Kim

Top 10 Things I Liked About ISC16 My expected and not-to-be-missed Top 10 for ISC High Performance – better late than never. I hope this look back reminds you of your ISC experience and puts a smile on your face! 1: The Energy From the moment I walked onto the show floor, I could feel the energy, the excitement – ISC16 was here! The booths were filled with enthusiastic people ready to share all of their new technologies with the inquisitive attendees making their way through the aisles. 2: Networking It’s such an important part of any event, and the opportunities to network at ISC did not disappoint! The melting …

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Supercomputing 15 Recap and the Top 10 (err) 11 Reasons Why We Love HPC and the SC Conference

Posted on November 22, 2015January 18, 2017 by Kim

Supercomputing 15 Recap and the Top 10 (err) 11 Reasons Why We Love HPC and the SC Conference We are all home from Austin, likely catching up on our sleep, but also still have a lingering of that happy glow from a good week. Below are the Top 10 things I liked best about the SC15 conference. Take a read and let me know what your Top 10 (or 1 or 2) things were! Student Cluster Competition: Team Diablo from Tsinghua University in China took the top prize. This was their third win after winning at ISC15 and Asia Supercomputing Community Student Conference. Come on – students getting excited about …

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Off to Supercomputing 15 and the Top 10 Things I’m Looking Forward To

Posted on November 13, 2015January 18, 2017 by Kim

Off to Supercomputing 15 and the Top 10 Things I’m Looking Forward To Here we are again, finalizing our plans before we all take off for Austin. The Supercomputing show is one of my favorite shows of the year. In the tradition I started last year, here are the Top 10 things I am looking forward to as I spend my week in Austin. As for the Top 10 Things I like Best about SC15 – you’ll have to wait until Friday! StartupHPC: They did a workshop at SC14 in New Orleans and are continuing the tradition at SC15 with their workshop on Monday. This group is on a mission …

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