Don’t Just Show Up – Engage! #JustStartToday You have registered for the trade show or conference. Maybe you have a booth. You’ve done your signage and have your business cards printed. After all, the top companies and brightest minds in their industry will be present to ensure qualified participants. You are ready, right? No, – not right. The potential new clients will not seek you out just because you showed up and put some signage in your booth. There are many awareness activities that occur around the trade show time; taking advantage of these options will ensure you see a greater return on your trade show investment. About 80% of …
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