Course Corrections in Marketing – it’s ok if they happen
I did something today that I have only done once before; I totally messed up my travel itinerary. I’m a day off on everything. When this was brought to my attention, I had a beverage and started the phone calls to change the plans. Is this ideal, no. Did it work out, yes. Did it work out great, well actually yes.
I started thinking about how this relates to marketing and marketing activities. We often start our marketing activities with the best intentions and at some point we have a trigger that lets us know we should reconsider our direction. The trigger can be a phone call from a client or prospect that points out something we should have known but missed. Or it could be the marketing metric that is not showing the intended results. Or it can be sales numbers increasing in an unexpected area that is something to take advantage of. Whatever it is the important thing is to remain calm, analyze your options, and make course corrections as needed.
We don’t know anything for certain. The key is to use your knowledge and experience to make the course direction.
At this point, I don’t know how I’m getting to my next destination. I’m going to take some time to reflect, do some research, and then put my plan of action into motion.
|About the author: Kim McMahon has done sales and marketing for more years than she cares to count. She writes frequently on marketing, life, the world and how they sometimes all come together.|