#H2H: Wow, what a concept!


#H2H: Wow, what a concept!

I was in the same building as my-planned-to-be new dentist. I need an appointment. I thought, well why don’t I just walk in and talk to the human behind the counter face-to-face and ask for an appointment.

Well no, that doesn’t always work.

I was waiting for about 5 minutes while the person behind the counter chatted with the other person in the waiting room. When that person walked away from the counter, I thought good – I can get my appointment. The person behind the counter was then busy with some paperwork. Then the phone rang and she took the call. I walked out. I’ll call the dentist in the morning to make my appointment.

 What has happened to face-to-face interactions?!

 I’ve been in sales and marketing a long time. I have also worked remote for many years so face-to-face interactions with my customers require me to get on an airplane. I believe, and despite anyone’s attempt to tell me different, that when you build a face-to-face relationship with your customer, your co-workers, or in your business relationships you get more done. They see you as a human, as a person, as a personality, as someone just like them who is just trying to get something done.

I have to admit on occasion I prefer a text to a phone conversation. On occasion, I prefer an email to a phone conversation. But when I do get to the office to meet my customers or my co-workers, we get so much done! Do not underestimate the power of the person.

A @bryankramer quote picture has been floating around LinkedIN and Twitter. “There is no more B2B or B2C. It’s H2H: Human to Human.”

So true @bryankramer. Put down the device, put a smile on your face, and say hello. You will be amazed!

About the author: Kim McMahon has done sales and marketing for more years than she cares to count. She writes frequently on marketing, life, the world and how they sometimes all come together.