Holistic Marketing – Integrated Marketing Strategy and Execution

Holistic Marketing – Integrated Marketing Strategy and Execution

Holistic Marketing – Integrated Marketing Strategy and Execution I talk about taking a holistic approach to marketing, but what does that really mean? It sounds all sort of green and granola-ey (which is never a bad thing, especially being in 303!) Holistic by definition is relating to or concerned with wholes or complete systems rather than the parts. Lots of marketing is an email campaign here, an event there, a pile of barely used collateral, and maybe some messaging; completing the checklist constitutes getting the job done. But in reality, the marketing is disjointed, activities do not build upon each other, resources (human and $) are not optimized, and the …